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We believe in the beauty of knowledge.

Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. We know that the world of beauty, and particulary skincare, can be confusing. But we also know that people are curious and want to understand more about their skin so they can make the right decisions. Not just now, but for its ever changing needs.

We're passionate about, and committed to, our community. That's why we're committed to guiding, empowering and delivering knowledge via our askINKEY platforms, because we know it's personal. Ask us how you want, when you want.

Here, our founders talk more about our mission:

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